Many entrepreneurs don’t maximize the marketing power and reach of the Internet — whether it’s social networking, tools to identify and track customers, or even their own websites. Either they don’t really understand how to use the Web for advertising and marketing, or they are reluctant to add new dimensions to their existing marketing plans. But the reality is that Internet marketing just as much, if not more, valuable — not to mention, more cost effective — than a traditional marketing campaign.
For business owners that have tried to embrace Internet marketing, they often misuse or overuse it, particularly social media. As with any other marketing strategy, using the Internet to market products or services cannot be aggressive or overt. It’s most effective when used in conjunction with traditional marketing techniques as another way to develop real relationships with future and existing clients and connect with them in targeted, personal ways. As an entrepreneur, you need a solid plan for navigating the path to successfully marketing, networking, and advertising of your business online to fully take advantage of growth opportunities.