Killer Small Business Analytics Tips

No matter the size of your business, understanding where your customers are originating from and how is critical if you wish to improve revenues in 2014. That’s why we need to pay special attention to the analytics we have been using on our sites.

Not using any, you say? Well, you’ve just defined job one! Until you identify a greater need, it’s okay to start with Google Analytics as it will likely deliver far more than you’ll know what to do with. And, did I mention it’s free?

Once you have this rolling in, how to deal with it? Here are 5 suggestions for applying your analytics data in 2014.

5 Ways to use analytics in your small business

  1. Choose the performance indicators you will need - While there are numerous things you are able to track, it can be overwhelming to bite off a large slice when just beginning. First pay attention to indicators that all of us need to know, like site traffic, conversions, referrals and time on page.
  2. Understand what your Analytics are telling you - This can be a lot to digest at first. There are a number of terms and acronyms you might not be familiar with, so take the time to understand what you’re looking at. The data will start to be more accessible if you do.
  3. Set up an automated email report - Many of us will be either too busy or forget to login in regularly to look at the data. Address this by setting up a regular email that sends to the data in a PDF format, so you can act upon it!
  4. You can track more than your site - There are few web properties that can’t accept the JavaScript code needed to track for your Analytics. Therefore, be sure to use it in code on all your significant pages, such as social media, squeeze and landing pages, videos and emails.
  5. Note key changes in your data - If your site went through a redesign, or you started a pay per click campaign, or some other significant change happened that impacted your site, make note of it so you will understand the variations in the data you are viewing. If you don’t understand why that surge in traffic occurred, you might find it difficult to act on it!

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