Daily deal sites keep expanding and growing as there are now some 650+ daily deal sites. Amazon’s daily deals is expanding to more cities across America. What’s interesting is that Facebook is shutting their deals down.
The biggest deal site, Groupon, now has more than 100 million people subscribed, but its website traffic has declined the past two months, per Hitwise. Friday, hundreds of sales staff from Groupon filed a class-action suit, claiming the company isn’t paying overtime. While all this is going on, LivingSocial, Groupon’s biggest competitor had a 27% increase in web traffic.Pretty exciting!
It could be too exciting, considering that though 44% of consumers use these daily deal sites, more than 50% of them feel swamped by the daily deals filling up their email inboxes, according to Pricegrabber. Well, here is a nice infographic from Lab42 that gives some more insight to everything that is going on.
One thing I’d like to point out is that 82% of people have returned to a business after purchasing a daily deal from them. This is the purpose of these deal sites from a local business perspective. You want to get people in the door and keep them coming back to your business. You want to turn prospects into long-term loyal customers, or as I like to call them “raving” fans.
To do this, you need to track every customer that comes in with a daily deal coupon. Record who they are so that you can follow-up with them via text message or email. Direct them to your social media pages to get more special “members-only” discounts. This will help you build your following and take advantage of the daily deal opportunities.